A new dawn

for Africa


“African problems can only be resolved by Africans”…
…in collaboration with like minded partner organisations.

Ethiopia has faced countless tragic misfortunes. I hope and believe that the current generation of Ethiopians have a huge opportunity to provide a better future for the next generation.
Hope for Ethiopia primarily lies with Ethiopians.

  • To tackle the root causes of poverty in Africa, by a fundamentally different approach to underlying societal issues
  • This requires Africans to commit to a change of attitudes and behaviours, that undermine society

Attitudinal and Behavioural change is a major challenge

“A journey of a thousand miles begins with a single step”
(Ancient Chinese Proverb)

We believe that change, can be achieved, by nurturing and mobilising SOPHOS ambassadors (whom we call change agents). We aim to create a critical mass of change agents and ethical entrepreneurs.



Our journey has started in the cradle of humanity and early Christianity in Africa… Ethiopia

Lalibela: One of the 11 rock cut churches, 12th an 13th centuries


Ethiopia: a young and dynamic nation

  • 70% population under the age of 30
  • First African country to have 50% female representation in national government
  • African Union Head Quarters
  • Great Ethiopian Renaissance Dam

(The largest hydroelectric dam in Africa)